Graphx: It’s a wrap

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buy this photo Graphx: It’s a wrap

Arthur Meeker's business seems a little bit tucked away for now. But people have no trouble finding Xtreme Grafx.

Although not easily noticed from the street, his company is pretty visible. And his work certainly is.

Meeker produces full-service signs and large-format printing, specializing in vehicle wraps. Each time he takes the company van for a spin he gets the message out.

"Vehicle wraps are an amazing marketing tool," he says. "Your company is noticed every time you drive."

Of course, Meeker's business isn't limited to the wraps. Banners, stickers, silk screening and embroidery are among the services provided. Graphic design and even some marketing advice are included for Meeker's clients.

He likes being involved in the entire process.

"I'm a full hands-on participant," said Meeker, 43. "I do a little of everything."

Meeker and his wife, Patty, opened shop four years ago, working from their home. He conducted sales on Mondays, handled production on Tuesdays and Wednesdays and then made deliveries at the end of the week.

More space was soon in order, and Meeker moved into his current spot on 11th Avenue. At just under 2,000 square feet it's a workable space, but Meeker says his company is already outgrowing it.

It's not surprising. Business has been good. He said some clients have cut back, but there is still a lot of work.

"I know the economy is down, but our business has actually grown," he said. "A lot of businesses are focusing on marketing, and there are new businesses starting up."

Xtreme Graphx takes a project from concept to completion. Some businesses bring jobs to Meeker ready to go, but the company handles a lot of graphic design work, modifying and creating logos or wraps.

After proof, a large format 54-inch printer puts out the wrap, and a UV laminate is added. Wraps are then applied to the project surface.

Meeker says it typically takes about three days to complete a wrap.

They are applicable to all sorts of surfaces. Meeker says he has put them on an electric guitar, gun safes, and drums, and will soon put one on a model train. When his mother visited from Alaska with a broken arm, he even wrapped her cast.

Meeker says wraps last more than six years on average. As a marketing tool, it is cars and trucks that the process best serves.

Prep work is vital and a thorough cleaning is in order to get best results. Wraps can be placed over special windows that can be installed to still allow an outside view. Meeker says wraps also protect surfaces from rocks and scratches.

Originally from Fairbanks, Alaska, Meeker moved to Albany in 1990. He dabbled in several businesses, owning restaurants and running a tropical fish aquarium before finding his niche.

"I've been self-employed for 15 years. I seem to turn my hobbies into businesses," said Meeker.

And he loves the business environment. Active in both the Albany and Lebanon chambers, he also serves on the board of the YMCA.

"I believe in being involved and giving back when I can," he said. "What I enjoy is seeing other businesses gain success. If what I do helps, then that's very satisfying."

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